Delta Air Lines: Caterer of the Year Award
Delta Air Lines, with a vision to honor the dedication and service of their catering partners, embarked on an ambitious project to create a unique trophy for the Caterer of the Year 2022 award. The initiative aimed to encapsulate appreciation and recognition for the exceptional contributions made by these companies. Despite the challenging deadline of just two weeks, the project was met with enthusiasm and a commitment to excellence.
Concept
The ideation phase was a whirlwind of creativity, where multiple concepts were rapidly developed and considered. The final design concept was inspired by the intricate patterns found on the food carts used by Delta’s caterers. This pattern was artistically embedded onto the food tray, complemented by hands that carefully cradled the iconic Delta symbol, symbolizing support and unity.
Theme
The theme of the trophy revolved around craftsmanship and collaboration. It celebrated the seamless integration of practical design and aesthetic beauty, mirroring the harmonious relationship between Delta and its catering partners. The trophy’s theme was a tribute to the hands that tirelessly work behind the scenes to deliver quality service in the skies.
Material
After reaching out to several 3D printing companies, only one agreed to take on the task of bringing the trophy to life. The chosen material needed to not only allow for intricate detailing but also be durable enough to withstand the process of manual finishing. The 3D printed model served as the foundation for the subsequent stages of refinement.
Process
The final leg of the trophy’s creation was a testament to craftsmanship. With only a day left before submission, the printed trophy required additional manual work. Armed with sandpaper, primer, and silver spray paint, the team meticulously sanded, primed, and painted the trophy to achieve a flawless finish. The result was a stunning silver trophy that exceeded expectations and earned Delta’s satisfaction.
Final Thoughts
This project with Delta Air Lines was not only a race against time but also a journey of artistic and technical exploration, culminating in a tangible symbol of excellence and partnership. The experience was as rewarding as the final product, leaving a lasting impression of pride and accomplishment.
“Keep Climbing”
