Alegria De La Vida: Rebranding
Alegria DeLaVida is a transportation company that was established on April 10th, 2013 as a family business. Their headquarters is located in Latvia, however, their trucks are working in Scandinavian countries such as Norway, Sweden, Denmark, etc.
Prehistory
This company started in 2013 having only one truck and a quick-made logo by the co-founder of the company. Now they are working with companies such as Scanfor, Linea Diagonal International, and Kingsrod having about 15 trucks.
Concept
Alegria DeLaVida needed a whole rebranding package. Their old logo didn’t work for their brand and they also didn’t have proper stationery and merchandise. It is important to have good-looking, comfortable, and warm drivers uniform so the companies they are working with can see how much effort they put into each detail.
Material
Alegria DeLaVida’s rebranding includes the logo remake, stationery package, and truck and trailer design. In addition, I added the office supplies such as a folder, mousepad, pen, seal, and polo shirt. For the drivers, I added a hoodie, lighter, and cap as well as the real photos of the truck that already have a new logo and design stickers on them. Some photos also show the old logo design.
Life is movement, move with us…
